3 Tips to Expand Your Twitter Reach

Is tweeting something you just do or does it serve a purpose for your brand and business? If you spend time on Twitter but don’t have a brand strategy now’s the time to rethink your position. Think of Twitter as another way to network. Get active on Twitter and expand your reach with these three tips:

1. Make your tweets ‘pop’ by including photos, bright colors, videos or anything that catches the eye as someone scans their feed. Interesting images and videos speak volumes and help your tweets stand out from the noise.

2. Participate in the NE monthly Twitter chats and other chats too. Engagement is key and participation often brings interest and new followers. Be sure to use the designated hashtag for the chat such as #NEDPG so that your tweets appear in the chat feed.

3. Unlike Instagram, too many hashtags can have a negative effect on followers. Three is about the limit. Vary your hashtags instead of using the same ones over and over. This helps you to reach new audiences who are not familiar with you.

Susan Mitchell, PhD, RDN, LDN, FAND

NE Specialty Chair of Social Media and Technology