August 2017 Tip of the Month: The Power of Pinterest

August 2017 Tip of the Month: The Power of Pinterest

I remember when Pinterest was first developed; it was invite only and many people didn’t think it would last long. There were concerns about ownership of pictures and copyright. While there are still some of those concerns Pinterest is here to stay. Now there are even blogs dedicated to Pinterest fails! Google Pinterest fails for some good laughs.

For a long time, I used Pinterest to keep track of recipes that I wanted to try but didn’t think of using it beyond personal use. One of my favorite boards was ‘too hot outside” which had recipes dedicated to the slow cooker for hot summer days when I didn’t want to warm up the house. 
Now as a RD in private practice I have found an even better way to use Pinterest! Pinterest has a lot of potential to really help streamline menu planning and recipe ideas. Here are a few ideas on how you can start using Pinterest in your practice.

1. Start Pinning Now:  I started pinning long before I even became an RD which was extremely helpful for when I did start using it professionally. When I started to use it in my practice I didn’t have to start from scratch with boards and pins because I already had quite a few pins that I could use for clients.
2. Themed Boards:  Build boards around common themes that you use with your clients.  For example, if quick breakfast ideas are often something you recommend have a board with pins dedicated just for breakfast. This will make the experience a lot easier for both you and the client (plus save you lots of time) because now you have specific ideas to give without building them an entire week’s worth of breakfasts. 
3. Personalize the Experience: To help give the clients a more VIP experience you can build them a private Pinterest board with pins that were picked out especially for them.  Grab pins from your general boards or even some new ones. Having their own private Pinterest board helps to personalize the experience and makes the recipe suggestions unique to them.

Amanda Sauceda, MS, RDN, CLT
Nominating Committee