Tip of the Month

Welcome to the Nutrition Entrepreneurs Tip of the Month

Stress Reducing Tips

Whether you are a student going into finals, a parent planning a graduation, or just plain busy at work we all experience stress We all experience greater amounts of stress at various times in our lives. Use these tips to help beat the stress in your life.
 
Prioritize what needs to get done, then encourage yourself to get the most important things done first. Eat a healthy diet and don’t skip your workouts. We all know this, right? But, sometimes it helps to have a little reminder to do this, because stress can cause you to throw caution to the wind and skip on the healthy stuff like energy boosting foods and exercise. Finally make sure to get your sleep. Research has shown that getting at least 7 hours of sleep a night will help you stay focused longer and be more productive the next day. If you follow these four simple steps, you can beat the stress in your life.

Carrie Mark, MA, RDN, LD

Incoming Sponsorship Chair

Boost your Energy through Humor

Every month we are inundated with a plethora of monthly themes.  Unfortunately, none of us have the time or energy to recognize and celebrate all of them.  However, this month was one I thought we all could benefit from…humor.  April is National Humor Month and the tip of the month is to incorporate more humor in our daily lives.  The health benefits of humor have been linked to helping to boost energy, decrease pain, strengthen the immune system, and help protect from the damaging effects of stress. To quote the wise words of Bob Newhart, “Laughter gives us distance.  It allows us to step back from an event, deal with it and then move on”.  After all, laughter really is the best medicine!

Tip of the Month: April 2015
Lisa Jones, MA, RDN, LDN, FAND
 

Bite into a healthy lifestyle during this National Nutrition Month!

Bite into a healthy lifestyle during this National Nutrition Month! Take this month to not only promote tips on how to live a healthy lifestyle with your clients, but use it for your own goals too! This is a perfect time to reevaluate your 2015 goals, celebrate progress and set new goals for the next 3 months. Don’t forget to celebrate National RD Day, our day, on March 11.

Jackie H Sharp, MS, RD, LD, ACSM-HFS
Director of Membership Services, Nutrition Entrepreneurs

 

Work Only For Your Worth

Work only for your worth.  That’s it – the tip that is important to you and to all of your fellow dietitians.  For so many reasons, dietitians, especially female dietitians are often eager to undervalue their services.  If you have ever agreed to do a wellness fair, a presentation, a family nutrition consultation for free or for reduced cost, or taken an offered position for less than the national or local acceptable fee, have you stopped to think about the impact?  

I often hear new dietitians and sometimes experienced dietitians willing to take a position that offers a low reimbursement with the justification that they need the experience or that is the amount offered and negotiation didn’t seem appropriate.  Unfortunately, this undervalues your training and it also sets a precedent that impacts other dietitians in your area and potentially across the country.

Remember that you have 4 years of undergraduate training plus an internship specifically designed to meet the demands of our profession or a master’s degree.  You were required to take a national test that most individuals have to study countless hours in order to pass.  We are trained by professors in nationally credited universities at a price tag of 5 to 6 digits.  

Remember all of this with professional pride and represent all of us with negotiation skills that demand the price you are worth!

Tip of the Month: February 2015
Barb Andresen, RDN, LDN
 

Content Marketing and Business Growth

5 Steps To Effectively Use Content Marketing to Grow Your Business
 
1. Know Who You Want to Attract
Before you can create content that appeals to your target market (and potential clients), you need to know what they are struggling with, what they want to know, and how they want it. Do they want to read, listen, watch, etc? (Always good to simply ask your current clients and subscribers to learn the answer.) Once you know what they want and how they want it…deliver. Be consistent in what you right about to highlight yourself as someone who specializing in this area.
 
2. Be consistent with your publishing.
How often you want to publish may impact the form of content marketing that will work best for you. For example, consistency is expected with blogs, newsletters, magazines, and podcasting. Consistency is wise, but not required when it comes to videos, ebooks, webinars, and infographics. 
 
3. Leverage audiences of others.
Guest blog posting is a great example of how to leverage someone else’s audience. If you provide a guest post/article that includes where to learn more about you, this is one strategy to grow your own following. Another example would be to teach a class hosted by someone else that is marketed to their list/audience.
 
4. Create it once and leverage it fully.
One piece of content can be re-used in many, many different ways. Let’s use a blog article as one example. This article can be broken down into tweets for Twitter, status updates for Facebook, group discussions on LinkedIn, read it and record to create a podcast for itunes, use the content to create a simple video of you sharing the article content as a tip or teaching point and distribute on YouTube.
 
5. Analyze your results.
If you are going to make the time to create and distribute content as a marketing strategy, you need to analyze the results. Google analytics is a free and useful tool to monitor what websites are sending traffic to your site. Use it!
 
 
Lisa Nelson RD
 

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