Tip of the Month
Welcome to the Nutrition Entrepreneurs Tip of the Month
No matter what your specialty, having a voice, using it wisely, preserving its clarity and continuity are vital.
If you’re a numbers person, being analytical is YOU. Your voice may be logical or methodical. Your world of influence may require dissecting hard-to-understand concepts and communicating clear-cut actions. Let your rational voice be heard!
If you’re creative with original ideas, being inspired or imaginative is YOU. Your influential voice may be eye opening or mind expanding. Your world of influence depends upon quirky and spontaneous abilities to merge divergent ideas and craft solutions. Let your creative voice sing!
If you’re a multi-tasker, your forte is handling myriad responsibilities with finesse. Grasping the parts of a whole and how the whole affects the greater picture is YOU. Your world of influence affects how little guys influence big guys who champion little guys. Let your multi-task voice resound!
Listen to those you admire who are “vocally” successful. Chances are they design platforms for what they do and stick with it. The Wall Street Journal may be your go-to voice for all things statistical. WSJ doesn’t waver its numbers reporting.
Who owns the most creative voices in your respective fields? I like to hear creative, articulate chefs talk their trade. It helps if they pen their own words and shoot their own compositions. Their inventive voices inspire my culinary nutrition writing and photo styling.
And who are the multi-taskers that bombard your sound waves? They may simultaneously juggle numerous ventures, but their focus is loud and clear. Consider Nancy Clark, the sports nutritionist and NE member with her rock steady voice and feet in many sports arenas.
Years ago I sought help finding my voice. I joined writing seminars, took photography courses and heeded savvy career coaches. As you pursue your voice, do some fine-tuning. You’ll soon be singing.
Jacqueline B. Marcus, MS, RDN, LDN, CNS, FADA, FAND
Food and Nutrition Consultant, Speaker and International Award Winning Author
NE Treasurer 2015-2017
Like it or not, as a Dietitian in any type of private practice or business, you must have a strong presence on Social Media. In this competitive environment, dietitians need to reach the same bar of social media excellence that other health professionals have set. It isn’t always fair that we have to compete with less-qualified individuals, but social media has leveled the playing field. Standing out is the best way to strengthen your platform; it's where potential clients come to find us. I believe that the best way to attract new clients is through a strong social media presence, which is best done with gorgeous, mouth-watering photos. We eat with our eyes first. Make your expert messaging come to life with engaging food photography.
Thankfully, taking quality food photographs doesn't have to break the bank. You don’t need to spend thousands of dollars on expensive camera equipment to take gorgeous food photos! While generally the nicer the equipment, the nicer the photographs, there are a few must know tips in taking really great photographs with just using your smart phone.
Nutrition Coach and Consultant
Everyone knows that creating a business plan is an important step in helping your business grow and evolve over time. As an entrepreneur (or aspiring entrepreneur), it is important to have short and long term goals to guide you and help focus your attention on the tasks at hand so that you can make the most of your hard work. Right? Are you sure?
Ok, that is a trick question. Because although there is value in having a plan to follow and keep you on track, the essence of entrepreneurship is creativity and making the most of opportunities that come your way. How can you combine the structure necessary for success with opportunity and creativity? Here are a few ideas:
- Craft your business plan in pencil not concrete. Acknowledge right from the start that you will experience unforeseen opportunity and challenges.
- Leave time in your schedule for expansion. There is nothing worse than not being able to engage in an exciting opportunity because you are already overcommitted with other tasks.
- Network and participate in educational workshops to stoke your creativity and expose yourself and your business to emerging and disruptive ideas. Exchange ideas with people from other professions. Don’t be afraid to attend conferences or take courses outside your field and comfort zone.
- Pay attention to what is happening around you. Follow news stories, pay attention to what is trending on social media, volunteer for organizations aligned with your business ideals.
- Finally, review your plans on a regular basis. Discuss your sketched out goals with trusted individuals and don’t be afraid to discard obsolete plans in favor of those that enrich you both personally and financially!
Julie Beyer, MA, RDN - Author, Speaker, Patient Advocate
Can you do it all? Should you do it all? No. Let’s face it, there are trade-offs in life. We all need support to help us achieve our goals. Hiring out for services that you can’t or don’t want to do is a wise investment in yourself and your business, and could just be the secret ingredient in your recipe for success.
Take this idea one step further and consider hiring a dietitian to provide the service(s) you need. While there may be some benefits to working with experts outside the field of dietetics, a dietitian will certainly understand your needs and your audience better than someone outside the field.
Here are some services to consider hiring out for: web development, branding, media training, speaker training, business coaching, life coaching, graphic design, newsletters, ghost writing, public relations, technical support, social media support, developing presentations and programs, photography (food or headshots). Whatever service you need, you can probably find a dietitian who offers it.
If you’re looking for that secret ingredient in your recipe for success then consider one of the most powerful ways you can invest in yourself and your career and consider hiring a dietitian. Ready to take the next step? Why not send out a request on the NE electronic mailing list (EML) and see if there are any dietitians who offer what you’re looking for?
NE Speakers & Media Specialty Group Chair
- Getting started: go to Contactingthecongress.org. Type in your address, and Voila, the names and contact information for your members of congress appears.
- Knowing your stuff: although nutrition is bipartisan, being familiar with your members of congress is helpful in making a connection, making an impression and helping to engage support.
- Sharing your passion: You are the Nutrition Expert. Not all people know what a tremendous benefit registered dietitian nutritionists (RDN) provide, you are the best source of this information for lawmakers.
- Identify the public policy issues that impact the Nutrition Entrepreneur. An amazing wealth of information on the issues is available at EatRightPro.org/Advocacy.
- Take action. Participate in Action Alerts. The sad truth is that less than 4% of NE members participate in Action Alerts related to legislation that impacts your practice.
- “Ours is not a government of the majority. It is a government of the majority who participate.” -Thomas Jefferson.
- If WE say nothing about what RDNs need from nutrition policy, that is what our lawmakers will hear … NOTHING.
- Not just a seat at the table: Setting The Table! Can you imagine if every RDN contacted their members of congress to ask for their support for the Treat and Reduce Obesity Act? Increased reimbursement for RDN services would be a reality.
- Engaging your member of congress. Write them a letter, send them a fax, send them an email. Visit their offices in Washington DC or in their district.
- All politic is local and personal. A Politician's success is directly tied to their ability to understand and influence the issues of their constituents.
NE Policy and Advocacy Leader