Tip of the Month

Welcome to the Nutrition Entrepreneurs Tip of the Month

Food Photography: Why it Matters to Grow Your Brand and Your Business.

If you’re not yet convinced that food photography is essential to growing your brand on social media, head over to any of your platforms and scroll through your feed. I am willing to bet that the photos getting the most “likes” and comments are the ones with the most visually appealing photos. Those photos are also most likely linked to high-profile accounts, ones with thousands of followers that grow by the day. 

Like it or not, as a Dietitian in any type of private practice or business, you must have a strong presence on Social Media. In this competitive environment, dietitians need to reach the same bar of social media excellence that other health professionals have set. It isn’t always fair that we have to compete with less-qualified individuals, but social media has leveled the playing field. Standing out is the best way to strengthen your platform; it's where potential clients come to find us. I believe that the best way to attract new clients is through a strong social media presence, which is best done with gorgeous, mouth-watering photos. We eat with our eyes first. Make your expert messaging come to life with engaging food photography. 

Thankfully, taking quality food photographs doesn't have to break the bank. You don’t need to spend thousands of dollars on expensive camera equipment to take gorgeous food photos! While generally the nicer the equipment, the nicer the photographs, there are a few must know tips in taking really great photographs with just using your smart phone.

Alexandra Caspero MA, RD, CLT

Nutrition Coach and Consultant

 

Success Off the Beaten Path

Everyone knows that creating a business plan is an important step in helping your business grow and evolve over time. As an entrepreneur (or aspiring entrepreneur), it is important to have short and long term goals to guide you and help focus your attention on the tasks at hand so that you can make the most of your hard work. Right? Are you sure?

Ok, that is a trick question. Because although there is value in having a plan to follow and keep you on track, the essence of entrepreneurship is creativity and making the most of opportunities that come your way. How can you combine the structure necessary for success with opportunity and creativity? Here are a few ideas:

  1. Craft your business plan in pencil not concrete. Acknowledge right from the start that you will experience unforeseen opportunity and challenges.
  2. Leave time in your schedule for expansion. There is nothing worse than not being able to engage in an exciting opportunity because you are already overcommitted with other tasks.
  3. Network and participate in educational workshops to stoke your creativity and expose yourself and your business to emerging and disruptive ideas. Exchange ideas with people from other professions. Don’t be afraid to attend conferences or take courses outside your field and comfort zone.
  4.  Pay attention to what is happening around you. Follow news stories, pay attention to what is trending on social media, volunteer for organizations aligned with your business ideals.
  5. Finally, review your plans on a regular basis. Discuss your sketched out goals with trusted individuals and don’t be afraid to discard obsolete plans in favor of those that enrich you both personally and financially!

Julie Beyer, MA, RDN - Author, Speaker, Patient Advocate

A Secret Ingredient in Your Recipe for Success

Can you do it all? Should you do it all? No. Let’s face it, there are trade-offs in life. We all need support to help us achieve our goals. Hiring out for services that you can’t or don’t want to do is a wise investment in yourself and your business, and could just be the secret ingredient in your recipe for success.

Take this idea one step further and consider hiring a dietitian to provide the service(s) you need. While there may be some benefits to working with experts outside the field of dietetics, a dietitian will certainly understand your needs and your audience better than someone outside the field. 

Here are some services to consider hiring out for: web development, branding, media training, speaker training, business coaching, life coaching, graphic design, newsletters, ghost writing, public relations, technical support, social media support, developing presentations and programs, photography (food or headshots).  Whatever service you need, you can probably find a dietitian who offers it.

If you’re looking for that secret ingredient in your recipe for success then consider one of the most powerful ways you can invest in yourself and your career and consider hiring a dietitian. Ready to take the next step? Why not send out a request on the NE electronic mailing list (EML) and see if there are any dietitians who offer what you’re looking for? 

Melissa Joy Dobbins MS, RD, CDE Sound Bites, Inc.

NE Speakers & Media Specialty Group Chair

10 Tips to Success in Public Policy

Whether you are a seasoned advocate for public policy or a beginner, knowing the ins and outs of how to make your mark – influence and participate in the process, and not just to be at the table, but to set the table takes research and planning.
  1. Getting started: go to Contactingthecongress.org. Type in your address, and Voila, the names and contact information for your members of congress appears.
  2. Knowing your stuff: although nutrition is bipartisan, being familiar with your members of congress is helpful in making a connection, making an impression and helping to engage support.
  3. Sharing your passion: You are the Nutrition Expert. Not all people know what a tremendous benefit registered dietitian nutritionists (RDN) provide, you are the best source of this information for lawmakers.
  4. Identify the public policy issues that impact the Nutrition Entrepreneur. An amazing wealth of information on the issues is available at EatRightPro.org/Advocacy. 
  5. Take action.  Participate in Action Alerts.  The sad truth is that less than 4% of NE members participate in Action Alerts related to legislation that impacts your practice.
  6. “Ours is not a government of the majority. It is a government of the majority who participate.” -Thomas Jefferson.
  7. If WE say nothing about what RDNs need from nutrition policy, that is what our lawmakers will hear …  NOTHING.
  8. Not just a seat at the table: Setting The Table! Can you imagine if every RDN contacted their members of congress to ask for their support for the Treat and Reduce Obesity Act? Increased reimbursement for RDN services would be a reality.
  9. Engaging your member of congress. Write them a letter, send them a fax, send them an email. Visit their offices in Washington DC or in their district. 
  10. All politic is local and personal. A Politician's success is directly tied to their ability to understand and influence the issues of their constituents. 
Patricia J Becker MS RDN CSP CNSC

NE Policy and Advocacy Leader

 

3 Steps to Effectively Use Content Marketing to Grow Your Business

1. Be consistent with your publishing.
 
Certain pieces of content imply different levels. How often you want to publish can impact the form of content marketing you pursue. For example, consistency is expected with blogs, newsletters, magazines, and podcasting. Consistency is wise, but not required when it comes to videos, ebooks, webinars, and infographics. If you know you will be inconsistent, go with content where consistency does not hinder results, such as guest blog posting.
 
2. Leverage audiences of others.
 
Guest blog posting is a great example of how to leverage someone else’s audience. Someone else has taken the time to grow a following. If you provide a guest post / article that includes where to learn more about you, this is one strategy to grow your own following. Keep in mind, whatever content you provide to someone else needs to be of value to their audience. Another example would be to teach a class hosted by someone else and to someone else’s audience.
 
3. Create it once and leverage it fully.
 
One piece of content can be re-used in many, many different ways. Let’s use a blog article as one example. This article can be broken down into tweets for Twitter, status updates for Facebook, group discussions on LinkedIn, recorded to create a podcast for itunes, content to create a simple video to distribute on YouTube. Do you see how you create the content once and it can be used to reach a wide audience on many different platforms?

 Lisa Nelson RD Detail Project Management.

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