Tip of the Month
Welcome to the Nutrition Entrepreneurs Tip of the Month
Is tweeting something you just do or does it serve a purpose for your brand and business? If you spend time on Twitter but don’t have a brand strategy now’s the time to rethink your position. Think of Twitter as another way to network. Get active on Twitter and expand your reach with these three tips:
1. Make your tweets ‘pop’ by including photos, bright colors, videos or anything that catches the eye as someone scans their feed. Interesting images and videos speak volumes and help your tweets stand out from the noise.
2. Participate in the NE monthly Twitter chats and other chats too. Engagement is key and participation often brings interest and new followers. Be sure to use the designated hashtag for the chat such as #NEDPG so that your tweets appear in the chat feed.
3. Unlike Instagram, too many hashtags can have a negative effect on followers. Three is about the limit. Vary your hashtags instead of using the same ones over and over. This helps you to reach new audiences who are not familiar with you.
NE Specialty Chair of Social Media and Technology
Yes – you read it right, by taking mini breaks throughout the day you can actually increase your productivity. Research and studies have suggested taking 10 minute breaks every one to two hours can refresh your brain and allow you to think more clearly, focus on the task at hand, and optimize your efficiency.
Tim Ferris, author of The Four Hour Work Week, also suggests taking breaks to minimize the wasted time spent on distractions. Our minds are only good for so long before they start to wander to other activities or we get side-tracked easily. Taking a break can recharge you and help you maintain focus. Here are some tips on how to give yourself permission to take a break:
1. Schedule tasks in one to two hour intervals.
2. Set a timer in your clock after one or two hours in order to stretch, go to the bathroom, fill up your water bottle, or momentarily detach yourself from the task at hand.
3. Turn off known distractions such as social media or email notifications.
4. Constant emails can be distracting. Set aside specific times to respond to emails so you do them in chunks versus as soon as they pop up.
5. Set aside specific times to respond to social media so you spend about 10 minutes in the AM and 10 minutes in the PM. This will save you loads of time during the day.
A break only needs to be five to ten minutes. Just that mini moment will create a new world of possibilities and release more creativity and productivity.
Gotta go. Time for my stretch!
Sarah Koszyk, MA, RDN
Chair of Nutrition Entrepreneurs 2016-2017
"First comes thought; then organization of that thought into ideas and plans; then transformation of those plans into reality. The beginning, as you will observe, is in your imagination."
Napoleon Hill—Author of Think and Grow Rich
NE Authors and Writers Specialty Group Chair
You went to school for nutrition and if your education was anything like mine, it lacked constructive information about how to prepare the great foods we, as dietitians, are always recommending. A disservice? Absolutely! Because how are you supposed to effectively communicate to your patients and clients the proper way to cook these foods if you aren’t comfortable preparing them yourself? Is all hope lost? Of course not! That’s why I’m here, to challenge you to find your inner chef!
Yes, it’s inside you! Are you the next Bobby Flay or Julia Child? Perhaps not, but that’s ok, because it’s not about how many sauces or terrines you know how to make, it’s about the basic skills you need to know. Most chefs start at the bottom of the kitchen hierarchy, and they’ve learned a lot from being there. They learned the most important skills - how to use a knife properly, how to be organized, and how to honor food by cooking and seasoning it just right.
And for those of us who want more training in this area, these three skills are great ones to focus on first:
Chef Skill Worth Mastering: Using a Knife (the big one, aka Chef’s knife)
Intimidated by that big knife? It’s ok to be scared, but once you learn how to use a Chef’s knife, it will be your best friend in the kitchen. Google “how to use a chef’s knife” and you’ll find millions of videos on the best way to hold and use the knife. I like this one from The Kitchn. Then - practice, practice, practice.
Chef Skill Worth Mastering: Organization
If you aren’t organized in your kitchen, your recipes will fail. Preparation and “mis en place,” the fancy French phrase for “everything in its place,” will help you successfully execute recipes, without anxiety or anguish. My recommendation for organization is to always read recipes thoroughly before starting and prep as many ingredients ahead of time as possible.
Chef Skill Worth Mastering: How to Cook & Season Food
This is a big one and one that many people fear. The kitchen has become foreign territory, filled with appliances and devices that no one seems to know how to use. My advice? Start watching cooking videos and reading food publications. Then just get in the kitchen. What’s the worst that can happen? Your food doesn’t taste good? Well, so what. That’s what life is all about, learning and then applying what you’ve learned. The more you try, the better you’ll become!
Now, what are you waiting for? Get in your kitchen and find your inner chef!
Sara Haas RDN, LDN, Incoming Director of Awards and Networking