Tip of the Month

Welcome to the Nutrition Entrepreneurs Tip of the Month

Careful of Words to Self

Looking back through the past months of tips, I am inspired by the wealth of information our members have to share!  We truly are entrepreneurs with a nutrition heart!

“Careful of words to self” – that is the tip that I wish to share.  If you haven’t read “The 4 Agreements” by Don Miguel Ruiz, please take a meaningful hour to read and then months/years to savor. 

His quoteable words: “Be Impeccable with your Word: Speak with integrity. Say only what you mean. Avoid using the Word to speak against yourself or to gossip about others. Use the power of your Word in the direction of truth and love.”

I have studied this premise and often use it with my eating disorder clients because if we are careful with our words to others, we first should be careful with how we speak to self. 

As entrepreneurs, or hopeful entrepreneurs, we often repeat to ourselves what we fear, what our challenges are and where our failures lurk.  This negativity is draining at best and self-fulfilling at worst! If we instead remind ourselves of our strengths, our past and possible future accomplishments, we are much more likely to actualize.  We become stronger, more capable, and more confident, more accomplished and best yet, more positive with others!!

When we say supportive words to ourselves, we are likely to project positivity to those we work with, socialize with and live with!  That spells success in any arena.

Tip of the Month: April 2014

Barb Andresen, RDN, LDN
www.MyMNT.net

How to Obtain a Quality Testimonial

 
Social proof is an effective way to move a potential client into a paying client.
 
How do you provide social proof?
 
The easiest way is to ‘pepper’ your website and sales page with testimonials. However, not just any testimonial format is effective. Untrustworthy service professionals could just make up whatever they want and slap it on a website. You want your testimonials to be authentic.
 
Here are 5 ‘ingredients’ you want to obtain for an ideal testimonial:
 
1. Quote in clients own words
 
Yes, it’s okay to provide an example of what you’d like to see. It’s often very useful for the clients if you do provide an example or ask questions to indicate what you’d like included. This makes it quick & easy for your client to write a few sentences about their experience working with you. . .which means you ask and receive versus having to feel like you are harassing someone for a testimonial. However, you want your client to re-write the testimonial, make additions/deletions, and ensure it’s their message in their own words.
 
2. Full name
 
Ask for permission to use their full name, only resort to first name or initials if your client requests.
 
3. City, State, and Website url (if applicable)
 
Another way to add credibility is to include a physical location. Adding the website address is a great way to thank your client for a testimonial. They will likely get a little traffic to their website if you include their url with the testimonial. It also gives potential clients a way to learn more about this ‘real individual’ who is recommending your services.
 
4. Profession
 
Including the profession shows others they type of people or industry you work with. For example, my target market is health professionals, so it’s beneficial to showcase the health professionals I’ve worked as a stronger form of social proof. That doesn’t mean eliminate testimonials you receive from clients who are outside your target market. Just sprinkle them among those from within your target market.
 
5. Picture
 
I shouldn’t be listing this last. It’s so important it should be near the top of this list. Request permission to use a picture with every testimonial!
If you want to take your testimonial to the next level you can have clients record an audio clip or video where they verbally/visually share their feedback.
Don’t be afraid to ask.
 
If you want testimonials (and you need them to increase sales conversions!) you have to ask. Very seldom will you have a client volunteer a testimonial.
 
FYI – Testimonials that rave about how great you are, but do not give specific examples of before/after or problem/result will not be as effective.
 
Tip of the Month: March 2014
 

Make the Most of Where You Are

Make the most of where you are now to get to where you want to be in the future. So many of us are working in areas of nutrition just to “get the experience”. Well, if this is you, make the most of it. You will take something away from each and every experience and use it in your dream position. Get your day to day “to-dos” completed and then find ways to start working toward that dream job.

Tip of the Month: February 2014
 
Jackie Sharp, MS, RDN, LD, ACSM-HFS 

The Power of a “Thank-You” Note

“Thank you!” How many times have you said these two simple words to the clients who have supported you and your business or perhaps to your mentors, colleagues, and potential referral sources? I have been writing thank-you notes for as long as I have learned how to write. My mother instilled this habit on me at an early age by making sure I wrote thank-you notes to family and friends that sent me gifts for holidays and birthdays. I guess this has rubbed off on me as I continue to send out handwritten thank- you’s. It’s funny too that some people will actually thank ME for taking the time to write THEM a thank-you note!    
 
It seems amazing and it's true. Sending a simple thank-you note to a client, for example, who has just solicited your business for the first time can yield considerable power and influence and reflect very favorably on you and your company. By sending a thank-you note, you show your clients common courtesy and respect. So few new business owners send thank-you notes and by you making that critical step in writing one automatically helps you stand out. A thank-you note also gives you an opportunity to speak to your client directly and even more important personally. A thank-you note also demonstrates your written communication skills. Furthermore, clients get to see firsthand that customer service is an important aspect of your business practices. 
 
I know most of us lead crazy, busy lives, yet, we must make sure to take the time to say “thank-you.” It’s these little “things” that provide long-lasting positive impressions and relationships.
 
 
Tip of the Month: January 2014
 
Chrissy Barth

 

Where to Turn for Legit Supplement Information

Every registered dietitian nutritionist has a toolbox. This is one tool that has been in mine for years—ConsumerLab.com. How often have you been asked about a certain supplement, herb, vitamin, etc? If you speak to the public, are in private practice, or just want to stay in-the-know I highly recommend a subscription to ConsumerLab.com. (It's a nominal $33 per year cost but worth it. Plus it's tax deductible!)

 
How many clients have asked you about garcinia cambogia? Would you like to know more about it, its efficacy, and which products did not pass testing? (Prevention magazine had an article—The Diet Pill That’s Scamming You—referring to ConsumerLab.com results.)
Curious to know what to look for in a fish oil (omega 3) supplement? 
Do you realize spending more than ten cents per day on a multivitamin may be unnecessary?
Would you like to find out what weight loss supplements have been recalled? Or which ones contain undeclared drugs?
What’s the allure of acai berry? Is there value or is it all marketing?
What probiotics fared best in product testing and how do they compare cost-wise per one billion organisms? 
 
You will get the answers to those questions plus so much more. 
 
Founded in 1999, ConsumerLab.com has tested over 3,400 products representing 450 brands including vitamins, minerals, herbal products, functional foods, sports and energy products, and more. Products are tested for identity, strength, purity, and disintegration.  (https://www.consumerlab.com/aboutcl.asp
As health professionals we are aware of the Dietary Supplement Health and Education Act of 1994 (DSHEA) but most of our clients and patients are not. In 1994 there were an estimated 4,000 supplements marketed but today there are well over 50,000 (estimates as high as 75,000).
 
Unlike food additives or drugs, supplements do not need to be proven safe and effective, nor do they need FDA’s approval before being sold.
There are no standards for potency or dosage and no requirements for providing warnings of potential side effects.
Should a problem arise, the burden falls to the FDA to prove that the supplement poses a “significant or unreasonable risk of illness or injury.” Only then will it be removed from market.
 
This Q & A on Dietary Supplements is an excellent resource that may answer questions you have.
 
Houston-based Dr. Penny Wilson, sports dietitian at the Memorial Hermann Ironman Sports Medicine Institute, mentioned how she uses ConsumerLab.com all the time. When a question appeared on our electronic mailing list (EML) about krill oil she commented, “The monograph will help you understand dosing for given conditions as well as purification processes (some are better than others).”
 
Like Dr. Penny I am a frequent user of ConsumerLab.com. It is one of my go to resources for reliable, up-to-date information on anything supplement related. 
 
Tip of the Month: December 2013
 
Jennifer Neily, MS, RDN, CSSD, LD is 2013-14 Chair of Nutrition Entrepreneurs, a Dallas-based registered dietitian nutritionist and Wellcoaches® Certified Health Coach, Jennifer—aka “Neily” (Neily on Nutrition www.NeilyonNutrition.com)—provides science-based advice through coaching, speaking, writing, teaching, and her YouTube channel (www.YouTube.com/NeilyonNutrition). Follow @JenniferNeily. On a personal note, Neily has been a foster mom to 36 gentle giant Great Danes over the years.

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