In the early stages of your business, you wear all of the hats. It can be easy to overlook some of the organizational components that make your business run smoothly. It is essential to take advantage of organizational tools so that you can focus on providing the best quality service to your clients.
Scheduling software, such as Acuity, provides a professional first impression to clients, and it also makes it easy for clients to book an appointment with you. Instead of calling you to set up an appointment that you may write down or add to your calendar, scheduling software does all of the scheduling, reminders, and follow-up emails for you. An added bonus is that you can set the hours you are available and sync your personal calendars.
LinkTree for Instagram
LinkTree is a way for you to redirect traffic to multiple pages on your main site. The result is multiple calls to action in your bio, when Instagram actually only lets you post one link. In LinkTree, you add your specific links with descriptions. Then, you add the LinkTree in your Instagram bio. Now, clients can find exactly what they want without much navigation!
Social Media Schedulers
Social media schedulers, such as the Preview app, allow you to schedule posts in advance. Instead of stopping what you are doing every two hours to post on social media, you can set aside a few hours on a Monday and schedule your posts for the week. We know that social media is a huge leveraging tool, so show your potential new clients you are the expert through the content you push out through social media.
Here is a sample social media schedule for @Healthystepsnutrition:
Monday- Motivational quote
Tuesday- Success Story
Wednesday- Food Picture
Thursday- Quote or meme
Friday- Client spotlight
Sunday- Food picture
For inspiration on what to post, follow us @Healthystepsnutrition on Instagram.
Nicole Marchand Aucoin, MS, RD
Founder of Healthy Steps Nutrition and HSN Mentoring- Grow Your Nutrition Business
Authors and Writers Specialty Group Lead